Project Details:

Contracted on several shoots to create a marketing image library of lifestyle photos. Each shoot we maximized our output and team efficiency by each person taking on a specific task for the day. The Creative Designer and I perfected lighting, model posing and made sure to keep backgrounds different throughout the day. After each photo the Creative Designer would instantly review images on the iPad and rate her favorites. The E-Commerce Product Specialist and Social Media Manger kept models on track to change into the correct outfits efficiently, while the Brand Marketing Manager oversaw everyones rolls to make sure everything ran smoothly. On each shoot we were able to capture 45 different outfits in an 8 hour shoot. Each shoot we ended up with 3500 total images which was then edited down to the 500 best. From there the 500 images individually had high end color corrections, retouching, renaming and resizing done for ready to use marketing assets. The images were then used for the website, social accounts and print.